Brand Concept
Brewing
Happiness
一杯好茶，一刻靈感韻藏
“Brewing Happiness” evokes what each of us does every day in every Gong cha store around the world. We create happy moments for all of our customers, neighbors and employees, by bringing together premium ingredients and a warm smile to create a masterpiece of tea in very cup. Brewing Happiness also communicates our philosophy of “inspiring the human spirit and creating happiness.”
Core Value
堅持誠信Integrity
Treating our customers and team members with transparency, integrity, dignity and respect.
持續創新Innovative
Challenging the norms with innovations and creativity.
積極務實Pragmatic
Determined and pragmatic in delivering the best in what we do.
新鮮有趣Inspiring
Aspire to inspire, making ordinary extraordinary.
Tea is the flow of time.
Tea is a wordless conversation.
Tea is a fountain of inspiration,
transforming each day into a leisurely journey of taste.
Tea is life. It craves contemplation.
It's worth savoring.
Tea, Companion, Art, Taste and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
TEA
Made from only selected ingredients.
COMPANION
Our employees and our beloved customers are the purposes behind our tea.
ART
Our exquisite tea-making process.
TASTE
Presenting quality drinks that satisfy the five senses.
MOMENT
The brilliant and joyful moments that arise when savoring tea.